Shivani's Media blog 2 - Mr Bush

Social and cultural context 1) What other projects has Common been involved in? Common and John Legend wrote 'Glory ' as the sound track of 'Selma', a 2014 film portraying the 1965 Selma to Montgomery marches, a key moment in the civil rights movement.   On October 27, 2015 , Common inked a 2-year deal with  HBO  that allowed to start his own film production company, Freedom Road Productions . He stated in an interview in February 2012 that one of his big career goals was to start his own film production company. Common was invited by First Lady  Michelle Obama   to appear at a poetry reading on May 11, 2011 at the  White House . His poetry was found to be greatly influenced by  Maya Angelou 's works. 2) What is the 13th Amendment of the American Constitution? The 13th amendment, which formally abolished slavery in the United States, passed the Senate on April 8, 1864, and the House of Representatives on January 31, 1865. The 1

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: good coverage of the key points for Q3 EBI:  very little understanding/application of Postmodernism, more revision needed of CSP's especially 'Chicken'  2) Read the  whole mark scheme for this assessment  carefully. Identify at least  one  potential point that you missed out on for each question in the assessment (even if you got full marks for the question). Q1)  A range of different genres are suggested on the poster – e.g. the background is almost space (sci-fi); the silver symbol in the background alludes to comic books/Marvel universe; the woman on the left suggests martial arts or kung-fu movies – this is reinforced by the faint images in the background (man in mid-air kick on right-hand side); the helicopter in the top right hints at the war movie genre. - The poster arguably provides a good example of pastiche: media pr

1) How does the  This Is America  video meet the key conventions of a music video? It meets the key conventions of a music video as it contains dancing which can be seen as a performance based video, props including guns, cars, musical instruments, lip-syncing and music, it contains a narrative.  2) What comment is the video making on American culture, racism and gun violence? This video is trying to show the audience that this is what America is like, people are getting shot and no one is doing anything about it. Racism and gun violence is "normal" because it happens so frequently in America. The people who are getting shot in this video are all black people which suggests that in America black people are "targeted" as being the criminal but also the victim. Glover was trying to convey the message that the issue with gun violence and racism is getting worse and something must be done. 3) Write an analysis of the video applying the theories we have learned: Gil

1) What is the purpose of a music video? Music videos sell products for example the song featured in the video. It also sells products such as: the album, film, tour and merchandise.  2) How has the digital age changed the production and distribution of music videos? Before the digital age, audiences were given full access to the product. The song was available at specific times in places approved by the record company such as on weekly TV chart countdown shows like Top of the Pops (1964-2006,BBC). However, the development of new technologies meant that music videos and songs were widely available at any time. Videos could be uploaded to websites such as Youtube and viewed on different devices such as phones or laptop when ever and where ever the audiences felt like it. Development of technologies led to new platforms for videos to be consumed for free, this meant that people would be less inclined to buy a physical copy of a song. 3) Which three major record labels are behind VE